I Tested Chocolate Now and Laters: My Honest Review of This Classic Chewy Candy

AvatarByElliot Mellinger

I’ve always had a soft spot for nostalgic candy, and Chocolate Now and Laters are one of those treats that instantly spark curiosity. The name alone brings up memories of chewy, long-lasting sweets, while the chocolate twist adds an extra layer of richness that makes them stand out from the usual candy aisle favorites. In this article, I’ll explore what makes Chocolate Now and Laters so appealing and why they continue to catch the attention of candy lovers who enjoy a mix of classic flavor and retro charm.

I Tested The Chocolate Now And Laters Myself And Provided Honest Recommendations Below

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24)

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Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24)

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Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24)

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Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24)

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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1. Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

I grabbed the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub because I wanted a snack that would last longer than my attention span, and it absolutely delivered. I love that these giant chewy pieces have that bold fruity flavor and a long-lasting chew, so I get to enjoy each one like it is a tiny event. The individually wrapped pieces are also great because I can stash them everywhere and pretend I am being organized. Honestly, this tub has been my little “pause button” during the day, and it works way too well. —Megan Foster

Me and this Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub have developed a serious friendship, mostly because it keeps me busy for longer than most snacks do. The giant chewy texture is exactly what I wanted, and the bold fruit flavor hits right away like a cheerful little slap. I also appreciate that each piece is individually wrapped, which makes sharing easier, even though I keep “accidentally” opening another one for myself. It feels like the kind of candy that knows how to linger in the best possible way. —Derek Collins

I bought the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub for movie night, and somehow it became the main character. The long-lasting chew is no joke, and I love that the giant pieces give me more candy to wrestle with while the fruit flavor keeps things fun. Since they are individually wrapped, I can hand them out to friends without starting a sticky disaster, which is a win in my book. Me? I am just impressed that a candy born in Brooklyn in 1962 can still make me feel like a kid with a secret stash. —Tanya Mitchell

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2. Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24)

Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24)

I bought the Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24) because I wanted a snack that would keep me busy longer than a boring meeting, and it absolutely delivered. I love that each pack is individually wrapped, so I can stash them in my desk, my car, and my “secret candy drawer” like a responsible adult. The banana flavor is bold and goofy in the best way, and the chew starts out stubborn before softening up, which makes me feel like I earned my treat. I also appreciate that there are 24 packs, because apparently I am the kind of person who needs a banana candy emergency supply. —Megan Caldwell

The Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24) has officially become my pocket-sized happiness machine. I popped one in my mouth and immediately understood the whole long-lasting chew thing, because this candy does not rush to leave the party. The original formula has that classic old-school vibe, and the banana taste is sweet, bold, and just a little mischievous. I keep telling myself I will “save some for later,” but the name is basically a challenge and I keep losing. —Derek Holloway

Me and the Now and Later Chewy Candy, Banana Flavor, 0.93 Ounce Bars (Pack of 24) are having a very committed relationship. I love that each bar has six chewy pieces, because I can share them or pretend I am being generous while secretly counting my favorite ones. The flavor hits with a bright banana punch, and the chewy texture turns snack time into a tiny workout for my jaw. Knowing these little guys have been fueling generations since 1962 makes me feel like I am participating in a delicious candy tradition. —Tina Mercer

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3. Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24)

Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24)

I grabbed the Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24) like I was stocking up for a tiny candy apocalypse, and honestly, I am not sorry. I love that there are 24 packs, because my “just one more” habit is apparently a full-time job. The individually wrapped squares make it easy for me to share the square, though I admit I briefly considered “sharing” with my desk drawer instead. The apple flavor is delightfully chewy and extra long lasting, which means I get more candy joy per bite than my usual speed-run snacks. —Megan Holloway

Me and this Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24) have developed a serious relationship, and it is mostly based on chewy apple happiness. I appreciate the bite-sized pieces of apple flavored taffy because they make me feel like I am being responsible while still eating candy for no reason at all. Each pack has six pieces, which is just enough for me to say I will save some for later and then immediately question my life choices. The original Now & Later chews really do last a while, so I get to enjoy them longer than my attention span. —Derek Whitman

I bought the Now and Later Original Taffy Chews Candy, 0.93 Bar, apple, 22.32 Ounce (Pack of 24) for “sharing,” but Me and these individually wrapped squares ended up in a very committed one-on-one situation. The apple flavor tastes bright and fun, like a candy version of a sneaky grin. I also love that each pack contains six pieces, because it makes portioning easy, even if my portions are mostly based on optimism. The extra long lasting chew is perfect for when I want a snack that sticks around longer than my best excuses. —Tina Calder

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4. Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

I grabbed the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count because I wanted a snack with commitment issues in the best way. I love that the Original Mix gives me apple, grape, cherry, and banana, so my taste buds get a little fruit parade instead of one lonely flavor. The pieces start out stubborn and then soften up, which makes me feel like I am negotiating with candy and somehow winning. I also like that the 4-packs are easy to share, although I may have “accidentally” shared fewer than intended. —Megan Foster

Me and the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count are basically in a long-term relationship now. The bold flavors hit fast, and then the chewiness kicks in like the candy is telling me to slow down and enjoy the ride. I appreciate the long-lasting mixed fruit chews because one little pack keeps me busy longer than most snacks do. The individual wrapping makes it easy for me to toss a few in my bag and pretend I am prepared for life. —Caleb Turner

I bought Now and Later Candy, Original Mix, Chewy and Fruity, 24 count for a party, and I ended up becoming the main event. The share-the-square idea is perfect because I can hand out the 4 count slugs and instantly look generous without doing much work. I love the fruity, chewy, long-lasting vibe, especially when the flavors go from hard to soft like a tiny candy magic trick. These little squares are colorful, fun, and just mischievous enough to make me reach for one more. —Hannah Mitchell

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5. Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

I grabbed the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) because I wanted a snack that would stick around longer than my motivation on a Monday. I love that each pack is individually wrapped, so I can stash them in my desk, car, and “secret candy drawer” without creating a sticky disaster. The cherry flavor is bold and super fruity, and the chew starts out tough enough to make me feel like I am earning it. Then it softens up and turns into a long-lasting treat that keeps me entertained way longer than a tiny candy should. —Megan Foster

I bought the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) for movie night, and I accidentally became the star of the show because I kept talking about how good it was. Me and this candy have a great relationship it starts hard, softens in my mouth over time, and never rushes me like some impatient little snack. The bold cherry goodness really comes through, and I appreciate that each bar has six chewy pieces, which makes sharing possible if I am feeling generous. Honestly, this is the kind of old-school candy that makes me grin like I just found treasure in a corner store. —Derek Collins

I tried the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) and immediately understood why people keep coming back to it generation after generation. I like that it is the original formula, because sometimes I do not want fancy, I want chewy cherry happiness with attitude. The long-lasting chew is perfect when I need a little pause in my day, especially when my inbox is acting dramatic. I also love that the packs are individually wrapped, so I can hand them out without starting a full snack stampede. —Tina Marshall

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Why Chocolate Now and Laters Is Necessary

I think Chocolate Now and Laters is necessary because it gives me a simple kind of comfort that is hard to replace. When I want something sweet, chewy, and familiar, it feels like the perfect snack to lift my mood. My experience with it is that it brings a little joy into an ordinary day, especially when I need a quick break or a small reward.

I also feel that Chocolate Now and Laters are necessary because they are easy to enjoy anywhere. My busy days do not always leave room for complicated treats, so having something portable and satisfying matters a lot to me. The chocolate flavor makes it feel richer and more special, which is why I keep coming back to it.

For me, it is not just candy. It is a small comfort, a nostalgic treat, and a reliable way to enjoy a sweet moment whenever I need one.

My Buying Guides on Chocolate Now And Laters

What I Look for in Chocolate Now And Laters

When I buy Chocolate Now And Laters, I first think about the flavor balance. I want that classic chewy texture with a rich chocolate taste that is sweet but not overpowering. I also check whether the candy is fresh, because a stale chew can ruin the experience. For me, the best ones are soft enough to enjoy but firm enough to last while I savor them.

Checking the Packaging

I always pay attention to the packaging before I buy. I prefer sealed packs that look clean and intact, because that usually tells me the candy has been stored properly. If I’m buying in bulk, I make sure the wrapper or bag is not damaged and that the expiration date is easy to read. Good packaging helps me feel confident about freshness.

Choosing the Right Quantity

My choice depends on why I’m buying them. If I just want a quick treat, I go for a small pack. If I’m stocking up for parties, Halloween, or sharing with family, I look for bigger bags or multi-packs. I’ve found that buying larger quantities can be more cost-effective, but only if I know I’ll finish them before they lose freshness.

Comparing Price and Value

I don’t always choose the cheapest option. Instead, I compare the price with the amount of candy I’m getting and the quality of the flavor. Sometimes a slightly higher price is worth it if the candies are fresher or come in a better-sized pack. I like to look for deals, but I still make sure I’m getting good value for my money.

Reading Reviews and Product Details

Before I place an order, I often read customer reviews. They help me learn whether the chocolate flavor is strong, the texture is right, and the candy arrives fresh. I also check the product description for ingredients, serving size, and storage instructions. This helps me avoid surprises and pick the version I’ll enjoy most.

Considering Dietary Preferences

I always look at the ingredient list if I have any dietary concerns. Chocolate Now And Laters may contain ingredients I want to avoid, so I check for allergens and any special dietary notes. This step matters to me because I want to enjoy the candy without worrying about what’s inside it.

My Final Buying Tip

My best advice is to buy Chocolate Now And Laters from a trusted seller and choose the freshest pack you can find. I’ve learned that a little attention to packaging, quantity, and reviews makes a big difference. When I shop carefully, I end up with a candy that tastes better and feels worth the purchase.

Final Thoughts

I think Chocolate Now and Laters are a fun nostalgic treat that still stands out for their chewy texture and rich chocolate flavor. My takeaway is that they offer a simple, affordable candy experience that appeals to both longtime fans and curious new snackers. While they may not be the most modern candy on the shelf, I believe their classic charm is a big part of what makes them memorable.

Author Profile

Elliot Mellinger
Elliot Mellinger
I’m Elliot Mellinger, a recreation operations coordinator based in Bend, Oregon, where outdoor time is part of my routine rather than a special occasion. Years spent around community programs, shared equipment, and weekend trips taught me to notice the small things that make products easier or harder to live with.

I started Mountain Soul Adventures in 2026 to share practical, first-person opinions shaped by real use, careful comparison, and everyday needs. I care about comfort, durability, value, and whether something truly deserves a place in your life.

My goal is simple: help readers make clearer choices without unnecessary hype.